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All right, so I've got a great question from Laura here, and Laura is a student of this course, and

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she said, what's the difference between CPA marketing and affiliate marketing?

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OK.

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Because obviously one of the lectures that I went out and I put out in the original version of this

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course was that you could potentially use.

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And I just remade it, which is the video you just watched.

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You can potentially use CPA marketing as well.

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Right.

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So you can use affiliate marketing.

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You can also use CPA marketing, but you might as well just use them both because they're very, very

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similar.

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OK.

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So to recap what that actually is, affiliate marketing.

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You are getting paid to refer a customer to a product or service and you're getting a for that.

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We'll use this as a terrible example while they try a better one.

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These are headphones that I use for editing.

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Right.

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So if I go out there in the editing portion of this course and I recommend that you go out and purchase

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these editing hot headphones because it allows you to hear the sound quality more.

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Krispin, you know, it's a really real game changer.

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It's going to let you make, you know, better production, quality videos by editing better whatever

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the sales pitches.

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Right.

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And I recommend that you go through the affiliate link in that actual lecture and purchase these headphones.

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Maybe these headphones cost fifty dollars and I get you to purchase them.

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Well, the company makes fifty dollars, so they win.

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You get headphones that are great.

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So you win and I win because the company pays me or Ferral Commission for sending you to purchase these.

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Right.

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Maybe that referral commission is five bucks.

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Maybe it's 30 bucks.

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Right.

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So the company is still profitable at, you know, maybe five to 10 bucks if this costs them ten dollars

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to make or whatever.

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Right there.

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They they haven't done or spent any marketing dollars does.

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I referred you and I made the sale for them.

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So everybody wins here.

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Right.

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That's affiliate marketing where I refer a customer or you refer a customer to a product or service

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or a company who then pays your ferral commission for that, OK?

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Or an affiliate commission now with CPA on the hook, it almost went this way.

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We'll say Ofili markings ever here with CPA.

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On the other hand, you're not actually referring a sale or customer, right?

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You're offering a potential sale of potential customer and a lead to a company.

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OK.

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So if I were to say, you know, I don't know, maybe the same company that created these headphones

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went out and they created a landing page where they are doing a giveaway to say like, hey, if you

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sign up to their email list, every hundred person is going to win a free pair of these.

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Right.

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And they've already identified what a potential lead is worth to them.

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And they've already identified what they're willing to pay a CPA marketer like yourself or me to refer

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a lead to them, because they know that every lead maybe is worth a dollar fifty then potentially because

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they convert a certain amount of people and they're willing to pay 50 cents or a dollar per lead that

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they get because then they're still profitable.

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That doesn't make sense.

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Just rewind the video, rewash that.

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It'll all make sense if you watch it like once or twice.

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So to recap, with affiliate marketing, I'm referring you to buy this and then I get a commission for

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referring the sale with CPA marketing.

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I'm just telling you, hey, sign up for this landing page potentially, whether you're giving your

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name, your number or your affiliate, your e-mail, a lot of times the best converting.

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One little caveat.

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I know this isn't a CPA marketing course, but the best converting CPA marketing links are usually the

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ones and CPA marketing offers are usually the ones that are single Opt-In.

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Right.

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So you only need to get the person to sign up with their email through the link because everybody's

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willing to give their email out.

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Doesn't really cost you anything.

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Right.

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So with CPA marketing, I'm literally getting people to sign up for a list or landing page and I'm getting

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a commission, a small CPA commissioned for that just for sending a potential lead that's interested

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in that to a company.

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So obviously, the company then needs to spend their marketing dollars and they're, you know, do their

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marketing to then convert that lead to a customer.

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OK.

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So the benefits of both those, they're very, very similar.

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But the benefits of affiliate marketing is obviously you get paid a higher commission because the company

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is working with more money to pay you because they've already made the sale.

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Right.

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Although your conversion rates are going to be a little bit lower because you actually have to make

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that sale.

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The customer has to pull their wallet out to actually make the purchase.

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Right now, on the other hand, with CPA marketing, the benefit of CPA marketing is you're going to

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convert a lot higher people.

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Right.

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So your conversion rates and getting people to actually sign up through the link are going to be a lot

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higher because you're gonna it's gonna be easier for you to get somebody to sign up through an email

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list, you know, and give their email away.

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Then maybe like 50 bucks or ten bucks or five bucks or whatever and get somebody to pull their wallet

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out.

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Right.

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So it's a lot easier to convert somebody on a single opt in where you're basically getting them to sign

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up their email for, you know, a CPA link potentially, although you're getting a much lower commission

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because, you know, you're not making that sale.

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You're just recommending a lead.

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OK.

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So those are the differences.

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Great question, Laura, on CPA marketing versus affiliate marketing and the benefits and the drawbacks

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of both.

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But as always, for most people in this situation, I don't say just pick one or the other.

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You might as well use them both.

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Right.

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If you just want to stick with a flea market, that's totally fine.

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But if you just wanna stick with a CPA market, that's totally fine as well.

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But you might as well just use them both.

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They're both potential tools in your metaphorical affiliate marketing or CPA marketing or marketing

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tool belt, so to speak.

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So great question.

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I hope that that answers your question.